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#3.Financial Services trends to watch in 2024

Financial Services: IT solutions for digital transformation help financial services firms achieve real-time modernization.

The financial sector is rapidly embracing digital advancements. Key trends include 1) Digital Banking: Banks are shifting toward digital engagement, offering services beyond traditional branches 2) Fintech Collaboration: Increased collaboration between financial institutions and fintech companies to enhance customer experiences 3) Big Tech Influence: Tech giants are entering financial services, impacting payments, lending, and more 4) Data-Driven Insights and AI: Financial institutions are leveraging data analytics and artificial intelligence (AI) for i) Hyper-Personalization: Customizing services based on individual preferences ii) Fraud Detection: Using AI algorithms to identify suspicious activities, and iii) Predictive Analytics: Forecasting market trends and customer behavior.

Additionally, embedded finance and industry blurring are a few emerging trends financial sector embraces. 1) Embedded Finance: Integrating financial services into non-financial platforms (e.g., e-commerce, ride-sharing apps). 2) Industry Convergence: Boundaries between banking, insurance, and tech companies are blurring. 3) Agility and Technological Turbulence: In 2024, financial services leaders face challenges related to; i) Generative AI: AI models that create new content or solutions ii) Cloud Transition: Moving services to the cloud for scalability iii) Cyber Risk: Heightened focus on cybersecurity.

Due to embedded Finance, and industry lines merging, Financial services sectors are adapting to the gig economy by offering tailored solutions for freelancers and gig workers, as a result, gig Economy and gig worker Opportunities are on the rise.

Seamless integration and automation can unlock meaningful efficiency gain: To delight customers and keep pace with evolving security and compliance requirements, financial services organizations must also prioritize their transition from complex legacy systems to sophisticated, cloud-based technology platforms.

By automating key processes and moving their tech stack to the cloud, organizations can boost productivity, rein in costs and achieve the agility necessary to grow their business with less staffing and fewer resources. Integrating systems and streamlining manual workflows is essential, as evidenced by technology integration and platforms being cited as the top investment priority for banks in 2024.

FinOps is an evolving cloud financial management discipline and cultural practice that aims to maximize business value. To achieve this, development teams, product owners, finance, and commercial departments must come together to rethink and reimagine how they collaborate and operate. This collective effort is essential for fostering a culture of innovation and driving meaningful change throughout the organization.

Finally, stricter regulations (regulatory compliance and privacy) require financial institutions to enhance data protection and privacy practices.

Growing interest in environmental, social, and governance (ESG) factors, sustainable Finance and ESG Investing is inevitable. Financial institutions are incorporating sustainability into their strategies.

Remember, staying agile and responsive to these trends will be crucial for financial services organizations to thrive in the evolving landscape!

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Financial Services Industry Team

Financial Services Industry Team